SEO is a process of increasing the amount of traffic to a website via search engines. To increase the web presence of a website, various SEO tools are used. It primarily involves editing of HTML source codes of a website. When we talk about SEO, our aim is to study the traffic for specific keywords or theme.
In any search engine, to be in the top ten for keyword is the sole idea. Latest optimizing tools and techniques are to be used to generate high traffic volume. Based on computer programs, search engines explore the net in search of relevant web pages. This is usually done by software programs such as spiders, crawlers or robots. These software programs are used to collect information about the website. These programs create searchable indexes.
The most important step in SEO is to choose the correct keyword phrase. Home page of a website should be optimized for a particular key phrase. Increasing the number of keyword phrases would reduce the importance of the individual key phrases. Meta tags alone can not lead a website to the top ten position.
Search engines generally look for text. So the content has to be rich text filled and have relevant key phrases. In order to make the site search engine friendly, the hierarchy of the directory where the webpage is found is crucial. More than two sub directories are not suggested. Using reasonable links to the website is advisable. Getting links from popular sites is a smart way to generate traffic to the website.
The basic functions of SEO Companies are preparing website analysis report, Website traffic management, Web content development, directory submissions, website redesigning and improvement of web content, and link building. In today's world, internet marketing is an excellent tool for marketing. To ensure a competitive edge over others, the website to be promoted should secure high rank in the search engines.
Source by Munesh Singh